SKIMS pop-up shop

Skims is a shapewear and loungewear brand that offers a wide range of sizes and shades. The brand uses neutral beige and brown tones to represent different skin tones.
At the time the design was created, Skims was only an online store. The main goal of the shop was to let customers feel the fabric’s quality and stretch before buying and to create a memorable experience with the brand.
My concept is inspired by the female form and the brand’s logo, shaping the store’s structure around them. The shop includes a unique checkout system—a vending machine on the side of the store—offering a distinctive touch to enhance the customer experience.