Retail - Youniq

This project aimed to rebrand a well-known brand and revitalize Plymouth High Street by introducing an experiential store. I chose Uniqlo, a Japanese brand recognized for its emphasis on comfortable, everyday wear. To reflect this, I incorporated the Japandi style into my design, as its simplicity and functionality align with Uniqlo’s apparel. Additionally, since Uniqlo is known for its diverse color range, I designed an interactive booth where customers can have their personal color palette analyzed, enhancing their shopping experience.